Saturday, May 2, 2009

Sweet Stuff Saturday

I try to be socially responsible as much as I can. But I will admit that I don't go to any special pains to make sure that I am when it comes to grocery shopping. But President's Choice Fair Trade coffee happened to come out at a time when I was searching for the perfect roast for making coffee at home, and it happened to also be reasonably priced, and the product of a Canadian company.

So I went for it, and it was hands down, the best home-brew percolator coffee ever that was. I had been trying coffee after coffee, trying to find one that tasted like I wanted it to, and President's Choice Fair Trade coffee turned out to be it.

I never thought much about it being fair trade, and to be honest, I kind of filed that under "silly marketing ploy" in my mental list of product characteristics.

Then about a month or so ago, I noticed President's Choice Fair Trade bananas. Tucked in there between the organic bananas and the pears. All the regular 79 cents a pound bananas were very green. All the organic 89 cents a pound bananas were very brown. The Fair Trade 89 cents a pound bananas were just right. So I bought them.

Immediately, you have to notice they're bigger. Why? I have no idea. Secondly, you notice they're easier to peel. Why? I have no idea. Thirdly, you notice they're kind of yellowy. Why? Again, no idea, but I suspect the root cause is also the root cause of the amazing taste.

My four year old said they taste like honey. She now insists on "honey bananas" all the time, and gets upset with me if I come home with the regular kind. Honestly - it's like a whole new fruit you never even tasted before. It was like until that day, I had never really had a banana, you know? Like when you're a teenager and you think you've been in love, but then you really fall in love, and you feel like a dumbass for having thought you were in love before, because obviously that wasn't love, because THESE are the real bananas. Oh, that went a little awry, but you know what I mean.

So, you'd think that when I noticed the Fair Trade grapes, I would have been expecting the out-of-this-world-mind-blowing-oh-my-gosh-you-have-to-taste-these-grapes experience. But I was still surprised. They were freaking fantastic. And at fifty cents less per pound than the other grapes, one pack of them balances out the extra I spend on five pounds of bananas.

So I needed to talk about this. I wanted my post to be about doing the socially responsible thing and buying Fair Trade, but meh... they don't need a silly marketing ploy, because the products are the real deal.

I have no idea why they taste better - they just do.
Can you taste equity? Does it taste like honey?


Lisa B said...

only you can make fruit interesting :-)

You'll want to check my blog tonight or early tomorrow :-)

Life with Kaishon said...

All right. Well, you just talked me into trying it. I always thought it was a ploy too. A ploy for I don't know what : ), but a ploy none the less. I can't wait to go to the grocery store now!

Dodie said...

You find the craziest things to blog about and they always interest and entertain me!!

Tami said...

I love reading your blog! Seriously, who else can keep me intersted about friggen fruit???? I will be trying some fair trade produce in the near future!